Category Archives: Food Policy and Advocacy

Agriculture’s Star Rises in Academia

Published on GazetteNET (http://www.gazettenet.com)

OPINION: Georgana M. Foster: Ag’s star rises in academia

When I read of the plan of Amherst College to follow Hampshire College in having a farm to grow veggies for the dining hall, and for the University of Massachusetts to activate its farm, I was fascinated.

When we arrived on the UMass campus 55 years ago, it was not far from the days of being Mass Aggie, a school which the college at the south end of town thought of as an Continue reading Agriculture’s Star Rises in Academia

Helping Students Eat Healthy; an editorial

UMass Graduate, Emily French, and Stockbridge School of Agriculture Instructor, Catherine Sands, recently published this editorial in the Daily Hampshire Gazette.

WILLIAMSBURG – There’s a lot of talk about school food these days, thanks in part to Michele Obama’s Let’s Move Campaign, and to the people chipping away at a top-heavy system that doesn’t stress fresh healthy food and the educational opportunities that abound when students learn how their food is grown and how to find it close to home.

The Farm to School movement is growing faster than we can count. Steps to provide healthy, fresh food at school meals and to build purchasing relationships between farms and institutions abound.

Fertile Ground, a grassroots farm to school initiative, recently produced a School Food and Community Forum at the Jackson Street and Williamsburg elementary schools. Funding from Cooley Dickinson Hospital and the Community Foundation of Western Massachusetts provided us with the means to facilitate two afternoons of conversation and resource sharing among teachers, food service staff, school administrators, nurses and families. Over 80 people from 20 schools attended.

These conversations now ripple out into our communities.

Here’s some of what we heard: We know that farm-to-school programs are in over 10,000 schools in all 50 states. In Massachusetts alone, over 300 public school districts, private schools and colleges are directly purchasing locally grown food from more than 110 farms.

School gardens enhance classroom learning and cafeteria choices with the hands-on experience that comes from growing our own food. We are making curriculum connections in math, science, language arts, history and economics – to teach the story of what we eat and why.

In Williamsburg, a collaboration with the local Grange brings town elders into the classroom to make jam. Students visit a neighboring sugar shack. These experiences teach children about food as a system – the whole path from farm to fork, as author Michael Pollan puts it. Snacking on kale, tomatoes, sorrel and raspberries in their school garden helps expand their palettes.

At the two forum events, we addressed new USDA regulations requiring schools to serve more fresh produce, whole grains and other healthy foods. We heard that public school food service departments are in the process of implementing new USDA food regulations. These include hefty servings of leafy greens and orange/red vegetables like squash, carrots, and beets. This is a great opportunity for our region, as our farms grow an abundance of these kinds of vegetables.

Food service directors are trying all sorts of strategies. They are buying from the local apple orchard, collaborating on purchasing among school districts, entering into non-binding agreements with local farms for produce, processing and storing food during the summer and much more.

The ingenuity we’re seeing among food service staff is inspiring.

As a member of Farm to Institution in New England (FINE), the Mass. Farm to School Project is participating in a regional project that may result in New England dairy and beef cattle being processed into local ground beef for institutional markets.

We heard a food service director note that people unfairly blame that sector for the child obesity crisis.

Talk shifted to the topic of equipment needs – for instance, not having enough refrigeration space for fresh produce, inadequate stoves and a lack of steamers. We discussed a Franklin County food processing center’s flash-freezing pilot program, an effort to provide affordable, locally grown produce to schools and institutions during the agricultural off-season, thereby extending the season for local food in schools.

One Williamsburg teacher described how her students will taste anything in the school garden: raw garlic, cucumber, sorrel and arugula, collards and kale, broccoli, you name it. They invent and prepare new recipes from the produce they have grown for an annual harvest feast. But they hesitate to taste new recipes (often using the same ingredients) in the lunchroom.

How do we change this?

In response, a parent, asked the food service director whether she would share the recipe with parents, either by sending home recipe cards or publishing recipes in the school newsletter.

It takes multiple tasting of a new food for our kids to eat it, so encouraging parents to prepare the same new healthy dishes at home might make a difference in whether the kids will eat it at school.

Together they are building a plan.

Catherine Sands directs Fertile Ground, a grassroots farm-to-school initiative and teaches Community Food Systems and Food Justice and Policy at University of Massachusetts Amherst. Emily French is the Farm to Cafeteria Director for the Mass. Farm to School Project.

New Agricultural Learning Center to Resurrect Farming at UMass

BEN STORROW Staff Writer  

July 24, 2012

AMHERST – In an effort to give its agriculture students practical experience, the University of Massachusetts announced Monday it is moving forward with plans to open a new Agriculture Learning Center at the former Wysocki Farm in 2014. In a nod to the university’s past and future, school officials said the new center would fulfill UMass’ founding mission as an agricultural land grant college and reflects the growing nationwide interest in agriculture. Approximately 200 students will grow every type of crop produced in Massachusetts, including cranberries, on the 40-acre property, they said.

The project involves moving two buildings to the North Pleasant Street farm – an 1894 horse barn and the Blaisdell House, formerly the original farm manager’s residence. No new construction is planned. Officials pegged the cost of moving the barn and converting it into classroom and office space at $5 million, while costs for moving and renovating the Blaisdell house are still being developed, they said.

Stephen Herbert, director of the Center for Agriculture, said UMass students today graduate with a good academic understanding of agriculture, but with little actual farming experience. “Looking isn’t the same as doing,” Herbert said, noting that the new center will provide students with an opportunity for hands-on learning. The Stockbridge School, the university’s long-standing school of agriculture, is geared toward agricultural research and thus does not provide the same opportunities as those to be offered at the new center, he said.

The barn, among the last remaining agricultural structures on campus, and the Blaisdell House now sit next to the physical plant on Commonwealth Avenue. Officials said the two buildings will be sited in the northwestern section of the Wysocki Farm along North Pleasant Street. Dennis Swinford, director of campus planning, said the project fulfilled several different needs for the university.

“This is the last barn on our campus,” Swinford said. Moving it up to the 40 acres on Wysocki Farm “saves the barn, starts the agricultural learning center and uses a site near the middle of campus,” he said. Zoning out UMass does not require planning or zoning approval for the project because the school is maintaining the property’s agricultural use, Swinford said.

The plan will require the approval of the Conservation Commission to make sure it is compliant with wetland regulations, he said. North Amherst residents who enjoy walking on the property will continue to be able to do so, he said. All access to the property will be from North Pleasant Street, with a small 20-car parking lot situated next to the homestead and barn and a second access point next to an existing UMass parking lot on the property’s southwestern corner.

Swinford said the introduction of buildings to the Wysocki property, which is in use now as a hay field, should not alter neighbors’ views. Furthermore, there should be no discernible increase in smell or noise related to the farm operations, as livestock will be situated along the property’s southern edge next to a parcel of UMass-owned forest.

A public meeting to present the project to neighbors will be held at 6:30 tonight at the UMass police station. The new center’s operating costs will be paid out of the university budget, said UMass spokesman Edward Blaguszewski, while private fundraising is expected to cover the cost of renovations to both buildings, he said. Money to move the barn has already been secured in the form of a $500,000 pledge from the Massachusetts Farm Bureau, he said. No firm timeline has been set for moving either building, UMass officials said.

Herbert, who grew up on a dairy farm in New Zealand, said he has long thought about ways to make the university’s agricultural course offerings more hands-on. “I said a hay field so close to campus is not the best use of the field,” he said, noting that the plans for the new center have been in the works for around a year.

The center would serve as a recruiting tool for future students and a venue to hold public workshops on agriculture, he said. “I want it to be a showcase learning center,” Herbert said. “I want people to be proud of it.” The vast majority of the 40 acres will be divided among different agricultural uses, Herbert said. There will be pasture space for livestock, an orchard, a small golf green for turf management, as well as areas dedicated to permaculture, vegetable production and growing agronomic crops like wheat and barley.

“This will expose student to many different types of farming,” Herbert said. Food grown at the site will be sold, but where it is marketed will be determined by students and teachers, Herbert said. “Agriculture has become more important on campus,” Herbert said, noting that interest in agriculture courses has increased substantially in recent years. “This will be a great thing for students.”

The center’s projected opening date is 2014. But Herbert said he is hopeful that some aspects of the new center will be up and running by next year to coincide with the university’s 150th anniversary. That would be a fitting tribute to a school whose founding mission was, in part, to enhance agriculture in Massachusetts, he said. “It would be nice, from an agricultural point of view, to have the center started by next year to help celebrate that event,” Herbert said.

Copyright 2012, Daily Hampshire Gazette, All Rights Reserved.

For more information, see: UMass Agricultural Learning Center

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For information on the Sustainable Food and Farming Program in the UMass Stockbridge School of Agriculture, see:

  1. 15 credit Certificate Program
  2. Bachelor of Sciences Program
  3. What are our graduates doing now?
  4. Editorial: Return of Mass Aggie

The B.S. degree is quite flexible and you can focus on sustainable farming, permaculture, medicinal herbs, policy and advocacy, urban agriculture, farm-based education, etc.   For details, contact Professor John M. Gerber, Program Coordinator.

Its a good time to be an aggie!

Editorial: Farming’s key place in higher education

FROM: Amherst Bulletin – August 2, 2012

Two Amherst campuses are making major commitments to broaden student awareness of how food is produced. We applaud their timely support for agricultural education and for responding to the community’s interest in localizing the food supply.

The University of Massachusetts expects to open a new Agricultural Learning Center on North Pleasant Street in 2014. This will coincide with the university’s 150th anniversary and remind everyone of its founding as a farming-based institution once known as Mass Aggie.

Meanwhile, Amherst College is inviting proposals for starting and operating a campus farm to provide fresh produce for the dining hall and to connect students and faculty with local food and sustainable agriculture.

There has been a tenfold increase in the past seven years in the number of UMass students majoring in sustainable food and farming. Prof. John Gerber’s class on sustainable living, which drew 35 students seven years ago, now enrolls 300 and would have more if the classroom were bigger.

This increasing desire by students to learn about food may be motivated by concern over pesticides used in industrial agriculture, worry over climate change or interest in local food. Students tend to find that working on farms can give meaning and purpose to their lives, as well as create products that are useful to people. Graduates of Gerber’s program are managing farms, teaching and marketing food products.

The new center will enable UMass students to easily apply what they’ve learned in a classroom to the cultivation of crops within walking distance of their dormitories. The university has also shown support for agricultural education by recently restructuring the Stockbridge School so that it now offers four-year and graduate programs and incorporates fields such as plant and soil science, entomology and animal programs.

The new Agriculture Learning Center will harken back to Levi Stockbridge’s pioneering work 140 years ago in combining classroom lectures with practical agriculture experience at a time when small farms dotted the landscape in Massachusetts and helped define the social and economic order.

Elsewhere in town, Hampshire College has had a farm center for many years and now Amherst College is planning one on four acres near the campus. Other small colleges in New England, such as Bowdoin, Middlebury and Colby, have done the same.

Amherst plans not just to grow fresh food for students to consume, but to create a partnership among the farm’s operator, students, faculty and staff. It wants to provide them with an opportunity to interact not only with books but with soil.

Amherst College owns hundreds of acres of open farmland. Some of these fields are leased to farmers for crops like hay, but none is used for sustainable agriculture. The college plans to lease four acres, and possibly up to seven more, to the farmer who is selected and will guarantee the purchase of produce for its dining hall. The goal is that by the third year of operation, the farm will be financially self-sustaining. The college will even provide the farmer with a tractor.

Amherst’s town seal displays both a book and a plow. Its campuses are putting that emblem into practice by elevating agriculture to the central role it plays in all our lives.

Daily Hampshire Gazette © 2011 All rights reserved

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For information on the Sustainable Food and Farming Program in the UMass Stockbridge School of Agriculture, see:

  1. 15 credit Certificate Program
  2. Bachelor of Sciences Program
  3. What are our graduates doing now?
  4. Introducing the new Ag Learning Center

The B.S. degree is quite flexible and you can focus on sustainable farming, permaculture, medicinal herbs, policy and advocacy, urban agriculture, farm-based education, etc.   For details, contact Professor John M. Gerber, Program Coordinator.

Its a good time to be an aggie!

Amherst to organize mass harvesting to feed the hungry

Published: Monday, July 30, 2012, 10:57 PM

AMHERST – A group of people interested in growing more food in town is looking for some volunteers to help plan and implement a community-wide gleaning event this harvest to help feed the hungry here.

On Tuesday, members will be holding a planning meeting at 7 p.m. in the Bangs Community Center.

This gleaning – which is a gathering of crops that would be left in the field – is part of a larger resident-led initiative to grow more local food, said Stephanie Ciccarello, the town’s sustainability coordinator.

The town is offering help by providing meeting space “and getting information out there to get people more connected with the food they eat.”

This all started with a meeting that involved Ciccarello, W. David Ziomek, director of conservation and development, and John Gerber, a University of Massachusetts professor involved in a variety of local food endeavors.

The gleaning initiative is called Feed our Neighbors and the plan is to stage a gleaning at the end of the harvest at a few town farms to collect what’s not harvested by farmers. Then the food would be given to the Survival Center and other groups and families, she said.

“The reality is there are people that need food. This is a way to have the community get it out to them,” Ciccarello said.

According to the Environmental Protection Agency, in 2010, more than 34 million tons of food waste was generated, more than any other material category but paper.

The gleaning, though, “It’s a part of something bigger.” Called Growing Food in Community, the group is “looking beyond the community garden (model) to grow more food in town,” Ciccarello said.

She said there are just two community gardens and they have accessibility and water issues.

The group wants to create a website where they can pair people looking to farm or garden with people who might have land or need help farming or gardening. They would be able to use the website to find a match. The helper would be able to keep some of what is grown and the farmer would be able to cut down on waste.

For more information, contact Ciccarello at (413) 259-3149 or by email at ciccarellos@amherstma.gov.

Few American food industry workers are treated well, report says…

 A Los Angeles waiter prepares to deliver lunch. A new report found that such workers often go without sick pay, promotions or healthcare.

By Tiffany Hsu

Chicago Tribune reporter

6:09 a.m. CDT, June 6, 2012

The roughly 20 million workers involved up and down the American food chain make up a sixth of the country’s entire workforce — a fifth if you exclude public employees. But they’re not treated especially well, according to a new report.

The Food Chain Workers Alliance interviewed some 700 workers and employers in food production, processing, distribution, retail and service sectors for its study. That includes employees at farms, slaughterhouses, warehouses, grocery stores, restaurants and more.

Researchers found that food sector workers outnumber healthcare, education and manufacturing employees and are responsible for annually producing $1.8 trillion in goods and services, more than 13% of gross domestic product.

But just more than 1 in 10 of them earn a livable wage. The vast majority don’t get basic benefits from their employers and don’t have many opportunities for advancement. The food industry, according to the study’s authors, could be endangering its workers and customers by forcing employees to operate in conditions of high stress and little payback.

Here are some of the report’s more dramatic findings:

  • The median wage for a food industry worker is $9.65 an hour. Compared with the 8.3% of American workers on food stamps, 13.8% of food industry employees depend on the aid.
  • Eighty-three percent say their employers don’t offer health insurance. More than 3 in 10 use the emergency room for primary care.
  • Seventy-nine percent either don’t get paid sick days or don’t know if they do. Three in 10 don’t always get a lunch break.
  • Eighty-one percent have never received a promotion. Minorities and immigrants face especially high levels of discrimination and segregation and rarely advance beyond the lowest-paying positions.
  • Fifty-seven percent have suffered an injury or health problems on the job. More than half have picked, processed, sold, cooked or served food while sick — an average of three days a year.
  • Of the 47 small and mid-size food system employers interviewed, many told researchers that competition from corporate conglomerates has stressed their bottom line. Some have adapted by focusing on niche markets, offering local, sustainable and organic products. Most, however, have lowered labor costs and boosted productivity to survive.

This spring, the California Supreme Court ruled that while employers must make it possible for workers to take scheduled breaks, they can’t be held liable if employees decide to work instead of rest. The issue had caused tension for years in the restaurant industry.

We need 100,000 farmers!

FROM:  Holistic Management International Blog

Why we need 100,000 new farmers/ranchers

Published on April 30, 2012 by

The why:  People are hungry – they need food and they need jobs

  1. Globally, We need to double total food production by 2050 to meet the world’s needs – farmers and farm rangeland are needed to grow that food – in the world, hunger kills more people than aids, malaria, and tuberculosis combined.
  2. In the U.S., 49 million Americans live in food insecure households – meaning they don’t know where their next meal is coming from – New Mexico  is dead last on that list. One in six Americans struggle with hunger. 36% of households defined as food insecure have at least one working adult, and only 10% of food insecure households are homeless.
  3. Rural counties are disproportionately high in food  insecurity and hunger
  4. In New Mexico, only about 3% of food grown in state reaches the mouths of in-state consumers.
  5. Of the $2.5 billion received by New Mexican farmers each year, 80% is earned either from exports of dairy products and cattle or from sales of the grains to support these  animals.  Most of the remaining agricultural products in the state, such as pecans, onions, and chile, are exported as well.
  6. Food localization means New Mexicans, while continuing their food-export industries, would consume more of the raw foodstuffs grown or raised in the state.

Residents also would purchase more processed foods from local manufacturer, buy more of all kinds of food from local grocery stores, and eat out more selectively in local restaurants.

Why does that matter? It’s the ripple effect – and there are extensive studies- One simple example.  New Mexicans spend $124 million on fresh vegetables, but well over 90% of all vegetables grown in the state are exported.  Expanding the vegetable sector by 90% to meet local demand, while continuing to produce for export, would create 700 additional jobs.

I’m not here today to argue food localization vs. large, so called “industrialized” agriculture – although many people question the sustainability of that industrialized food system — pointing to:

  •  It consumes vast quantities of natural resources
  • It is heavily dependent on fossil fuel to produce synthetic fertilizer and process  package and transport food
  •  It consumes huge volumes of water
  •   It degrades soil

Many of my best friends are big ranchers and farmers, currently enjoying record farm/ranch  income and one of the strongest agriculture markets in decades. The Big farming and ranching folks are happy right now — and they are nervous.

Talking to a big rancher just yesterday he feels the “bubble” – the money won’t last, the drought is driving people out business, mad cow, pink slime, tagging and and other regulations make it challenging – in addition to the cost of transport to feedlots — the challenges of a beef diet – it goes on and on.

That said — realistically — big production is not going away anytime soon. It may change and adapt – but it will be there as part of the agricultural landscape, in one form or another.

With the smaller and medium sized guys, however  —- The question is one of sustainability, not just of the land or cattle – but of the people.

The average American farmer is 58 years old. The average cattleman is 61 years old.

And, oh, by the way —- according to Beef USA, 90% of all U.S. cow herds have less than 100 cows. So there is a declining population of people, with small herds, with growing challenges – and despite the current bubble — a disincentive to carry the ranch forward another generation, in the face of hunger and a growing demand for food.

That is why Secretary Vilsack says we need 100,000 new farmers and ranchers in the next 5 years.

We have a shrinking supply of  production , that is farmers/ranchers – with a growing demand for output – that is, food.

The good news is there is a new generation coming on that wants to farm and ranch and they are exploring new paradigms – problem is they often can’t afford the land, and there are programs with land trusts, USDA and others to assist — and they desperately want training — not only in production but management to run a smaller, efficient, profitable healthy enterprise. And interestingly many are doing it. Many of them are women – 30% of the 3 million farms are operated by women – today, women are twice as likely to take over an existing enterprise or starting a new one than men.

Even Some Bankers Think Big Banks are Dangerous

Last week I published a blog titled Don’t wait for the federal government to fix the economy – relocalize your money now!”  Most readers agreed in general with the theme that we can’t afford banks “too big to fail” (of course most of my readers are progressives).   In conversation with some friends this weekend however, there was a sense that the big banks are inevitable “evil” and the Occupy Wall Street response too unfocused to matter.

While I disagree (as I suggested in the blog) I do understand the feeling that changing the situation given the federal government’s support of centralized power and money will be difficult.  Then I read this article that was published this weekend in the Wall Street Journal and felt a spark of hope!

I’ve reproduced the article in full below, but if you really want to understand this issue go to the source of this viewpoint which was published by the Federal Reserve Bank of Dallas!

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The Wall Street Journal

March 24, 2012, 9:51 p.m. ET

Too Big To Bank There

  • By AL LEWIS

Columnist's name
We have finally reached the point in our financial history where even bankers hate bankers.Last week, the Federal Reserve Bank of Dallas issued its 2011 annual report with a 34-page essay, “Why We Must End Too Big To Fail—Now.” The report stops short of calling our nation’s largest banks terrorists, but it does dub them “a clear and present danger to the U.S. economy.”

It begins with a letter from regional Fed president Richard Fisher. “More than half of banking industry assets are on the books of just five institutions,” he complains. “They were a primary culprit in magnifying the financial crisis, and their presence continues to play an important role in prolonging our economic malaise.”

This is not the Tea Party. This is not Occupy Wall Street. This is not some disgruntled Goldman Sachs guy firing off a nastygram to the New York Times on his last day. This is a member of the Federal Reserve itself—an institution that bears responsibility for our banking system devolving into an untenable oligarchy that buys off politicians, captures regulators and eats up our money. This is a member of the establishment saying Too-Big-To-Fail, or TBTF, must die.

“The term TBTF disguised the fact that commercial banks holding roughly one-third of the assets in the banking system did essentially fail, surviving only with extraordinary government assistance,” the essay reads.

Their executives paid themselves fortunes to execute failed mergers and acquisitions and accumulate unimaginable piles of toxic debts. We saved them to save the financial system. But now we must break them up so they don’t put us in this ridiculous situation again.

These banks are “a hindrance to the very ideal of American capitalism,” Mr. Fisher writes. And capitalism requires “creative destruction.”

I would add that most of these TBTF banks are criminal enterprises and deserve the death penalty, anyway. The record is clear: They’ve paid millions of dollars to settle fraud allegations, often without admitting or denying guilt. And to crib a line from Gregg Costa, a federal prosecutor who recently won a conviction against Ponzi schemer Allen Stanford: “Fraud is just theft wearing a business suit.”

To keep everyone honest, capitalism demands the kind of competition that big banks love to crush.

“When competition declines, incentives often turn perverse, and self-interest can turn malevolent. That’s what happened in the years before the financial crisis,” the Fed essay says.

“A financial system composed of more banks—numerous enough to ensure competition but none of them big enough to put the overall economy in jeopardy—will give the United States a better chance.”

So how do we get there? The Dallas Fed doesn’t offer many clear solutions, but one way to go may be as simple as a variation on a 1960s anti-Vietnam War mantra: “What if there was a bank and nobody showed up?”

If you hear that your delusional, oversized banker is threatening the nation’s economy, why do you still bank there? Have you no patriotism?

You can’t wait for the next Democrat or the next Republican or the next Ron Paul to take action. There is only one thing you can do: Find a well-managed community bank or a credit union that hasn’t been bailed out or settled allegations of fraud and put your money there.

You don’t have to take it from the left or the right, or even me. Take it from the Dallas Fed: “Achieving an economy relatively free from financial crises requires us to have the fortitude to break up the giant banks.”

—Al Lewis is a columnist for Dow Jones Newswires in Denver. He blogs at tellittoal.com ; his email address is al.lewis@dowjones.com

USDA Publishes Report on Regional “Food Hubs”

New Study Explores Innovation and Opportunities for Diverse Local Food Distributors

Release No. 0096.12
Sam Jones-Ellard (202) 660-2268
Samuel.jones@…
WASHINGTON, March 16, 2012 –Today, Agriculture Deputy Secretary Kathleen Merrigan released a new report on the distribution practices of eight producer networks and their partners distributing locally or regionally-grown food to retail and foodservice customers. The report, entitled Moving Food Along the Value Chain: Innovations in Regional Food Distribution, shows how these networks tap into the growing commercial demand for local and regional food products while creating additional economic opportunities and expanding healthy food access.
“The Obama Administration is committed to putting Americans back to work and to revitalizing our rural agricultural communities, and one way to do that is through the expanding local foods movement which provides new economic opportunities for farmers and producers across the country,” said Merrigan. “This report provides powerful lessons on how groups of local and regional farmers are collectively distributing their products to grocery stores, restaurants, hospitals, schools and universities in a cost-effective and efficient way.”
The study details how these organizations help local and regional producers overcome bottlenecks in the food marketing system through collaborative and transparent planning and adherence to a shared set of operating principles. By sharing lessons learned and best practices, the new study serves as a resource for producers, food processors and marketers organizing to supply local and regional food products to commercial customers.
To compile the report, USDA’s Agricultural Marketing Service (AMS) studied each of the eight network models over a three-year period. The eight models were La Montanita Co-op (New Mexico), Oklahoma Food Cooperative (Oklahoma City, OK), The Wedge Cooperative (Minneapolis, MN), Red Tomato (Boston, Massachusetts), Community Alliance for Family Farms (Davis, California), New North Florida Cooperative (Marianna, Florida), Appalachian Sustainable Development (Abingdon, Virginia) and Minnesota Food Association (Marine on St Croix, Minnesota). AMS looked at network organization, product branding and labeling, infrastructure management, and price negotiation.
The report identified four factors that influenced performance across all the case studies:
  • The amount and timing of investments made in infrastructure are vital to the success and survival of food value chains;
  • Preserving the identity of growers on product labels is critical for connecting with consumers, distinguishing the product from the competition and providing traceability;
  • Informal farmer networks can offer additional flexibility for suppliers and buyers and allow food value chains to be highly responsive to the shifting demands of specialty food markets; and
  • For-profit businesses, nonprofits and cooperatives all have unique strengths. By partnering with each other within food value chains they can leverage organizational competencies and reduce the risk of failure.
The study amplifies the successful local and regional investments detailed in USDA’s Know Your Farmer, Know Your Food (KYF) Compass. The KYF Compass is a digital guide to USDA resources related to local and regional food systems. The Compass consists of an interactive U.S. map showing local and regional food projects and an accompanying narrative documenting the results of this work through case studies, photos and video content.
A large selection of USDA-supported programs and projects is also visible on the KYF Map, which can be displayed by theme, program, or recipient type. Both the KYF Compass and map will be regularly refreshed with new data and case studies.
Download the complete report: Moving Food Along the Value Chain: Innovations in Regional Food Distribution or visitwww.ams.usda.gov/WFMPublications to learn more.
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Get the latest Agricultural Marketing Service news at http://www.ams.usda.gov/news or follow us on Twitter @USDA_AMS. You can also read about us on the USDA blog.
USDA is an equal opportunity provider and employer. To file a complaint of discrimination, write: USDA, Office of the Assistant Secretary for Civil Rights, Office of Adjudication, 1400 Independence Ave., SW, Washington, DC 20250-9410 or call (866) 632-9992 (Toll-free Customer Service), (800) 877-8339 (Local or Federal relay), (866) 377-8642 (Relay voice users).

Millennials Are More ‘Generation Me’ Than ‘Generation We,’ Study Finds

March 15, 2012

The Chronicle of Higher Education

By Joanna Chau

Millennials, the generation of young Americans born after 1982, may not be the caring, socially conscious environmentalists some have portrayed them to be, according to a study described in the new issue of the Journal of Personality and Social Psychology.

The study, which compares the traits of young people in high school and entering college today with those of baby boomers and Gen X’ers at the same age from 1966 to 2009, shows an increasing trend of valuing money, image, and fame more than inherent principles like self-acceptance, affiliation, and community. “The results generally support the ‘Generation Me’ view of generational differences rather than the ‘Generation We,'” the study’s authors write in a report published today, “Generational Differences in Young Adults’ Life Goals, Concern for Others, and Civic Orientation.”

For example, college students in 1971 ranked the importance of being very well off financially No. 8 in their life goals, but since 1989, they have consistently placed it at the top of the list.

The study—by Jean M. Twenge, a professor at San Diego State University; Elise C. Freeman, a graduate research associate at the same university; and W. Keith Campbell, a professor at University of Georgia—is the latest to seek to define the behavior and traits of the millennial generation.

Views on this much-debated topic have varied widely among experts.

In 2000, the popular book Millennials Rising: The Next Great Generation, by Neil Howe and William Strauss, portrayed the group as engaged, high-achieving, and confident, among other “core traits.”

Ms. Twenge, the lead author of the new study, believes otherwise.

She has also published a book on the millennials, Generation Me: Why Today’s Young Americans Are More Confident, Assertive, Entitled—and More Miserable Than Ever Before, in which she writes: “I see no evidence that today’s young people feel much attachment to duty or to group cohesion. Young people have been consistently taught to put their own needs first and to focus on feeling good about themselves.”

That view is apparent in the new study’s findings, such as a steep decline in concern for the environment. The study found that three times more millennials than baby boomers said they made no personal effort at all to practice sustainability. Only 51 percent of millennials said they tried to save energy by cutting down on electricity, compared with 68 percent of baby boomers and 60 percent of Gen X’ers.

The study also found a decline in civic interest, such as political participation and trust in government, as well as in concern for others, including charity donations, and in the importance of having a job worthwhile to society.

The millennial generation has been raised in a culture that places “more focus on the self and less focus on the group, society, and community,” Ms. Twenge says

“The aphorisms have shifted to ‘believe in yourself’ and ‘you’re special,'” she says. “It emphasizes individualism, and this gets reflected in personality traits and attitudes.”

Even community service, the one aspect where millennials’ engagement rose, does not seem to stem from genuine altruism. The study attributes that gain to high schools in recent years requiring volunteer hours to graduate. The number of public high schools with organized community-service programs jumped from 9 percent in 1984 to 46 percent in 1999, according to the study.

Most of the study’s data point toward more individualism and less cohesion. The advantages of individualism are more tolerance, equality, and less prejudice, says Ms. Twenge. But the broader implication, she says, is not good.

“Having a population that is civically involved, is interested in helping others, and interested in the problems in the nation and the world, are generally good things,” she says. But Ms. Twenge does not believe this is happening. People are “more isolated and wrapped up in their own problems,” she says. “It doesn’t bode well for society in general.”